How to Produce a Corporate Video
Corporate video is a great way to communicate your brand, products and services. A well-crafted video can improve website traffic, increase brand awareness and boost conversions.
Creating a successful corporate video requires a strong concept, clear messaging, and an understanding of how the video will be displayed. Once these elements have been defined, the production of a corporate video can begin.
Before a concept can be put together, it must be determined who the target audience will be and what the video is for. This is important to ensure that the content in the video will be relevant and engaging for your target audience.
A good concept will help to guide the rest of the production, from the shooting locations to the style and tone of the video. The concept will also determine what type of camera and equipment to use and how the story will be told.
Once the concept has been decided, the next step is to draft a script and storyboard. A storyboard will help to bring the script to life, often with sketches or images that show how the scenes are going to look.
If the video is animated, a storyboard will also be used to make sure that the animations are logically flowing and work with the narrative. A good storyboard will also include a list of shots that will be used to create the video.
The visuals that are used in the corporate video will determine how the story is told and how it is framed. This is a vital aspect of the production process, as it will determine how much work and time is required to produce a great corporate video.
Whether the video is an interview with one of the founding members or a lifestyle spot showcasing the offices of your company, it is important to consider the visual style that you want to use. For example, you may choose to use cartoons if your brand is playful or footage-based if you are a luxury brand.
Once you have settled on the visual style that you want to use, it is important to get a feel for the camera and lighting that will be needed. This will require an extensive recce of the location to identify any potential issues such as ambient noise, glare or foot traffic that could disrupt the shoot.
When the pre-production planning is complete, it is time to schedule and organize the shooting day. This will involve organizing the locations, actors, special equipment and catering. A good schedule will help to ensure that the production runs as smoothly as possible.
In most cases, the actual video production of a corporate video will take place in a single day (often 10-12 hours!). However, this can be extended to a few days depending on the complexity of the scenes.
If the video is a complex scene that takes a long time to set up and shoot, this can add to the length of the video. This is a crucial consideration when budgeting for a corporate video, as it will affect the overall cost of the project.