Expert witnesses in search engine optimization (SEO) are people who can testify in court about various aspects of search engine optimizing (SEO). These experts can prove to your lawyer that you are following proper SEO practices. They should have good computer skills and a background in internet marketing. In addition, they should be continuously updated about the latest trends and techniques.
An expert witness in search engine optimization should be able to identify the most common problems that can arise with a website. These include duplicate content and keyword density, sitemaps, and internal linking structure. Duplicate content, for example, is the usage of the same text on different pages. Keyword density is important, but must be in the right proportion. Site maps define the boundaries of different websites.
A search engine optimization expert witness should have many years of experience in this field. This person should be able to testify on the latest techniques and best practices in the field. The witness must also have previous experience in different roles in the industry. For example, Bill Hartzer is a search engine optimization expert who has been practicing for over 20 years. His extensive knowledge of the subject is evident in his numerous articles and reports. He is also available to testify as an expert witness regarding Google Shopping and Google AdWords.
A search engine optimization expert witness should have experience in litigation cases and depositions. He should be able communicate with clients and provide references to happy clients. Your attorney will benefit from his testimony. The witness can also provide statistics regarding misimpressions in advertising campaigns. This information will help you calculate the costs of corrective advertising campaigns.